[FreeCourseSite.com] Udemy - Modern Copywriting Writing copy that sells in 2018

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[FreeCourseSite.com] Udemy - Modern Copywriting Writing copy that sells in 2018

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收录时间：2018-06-27
最近下载：2025-01-02

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文件列表

  • 1. Intro to copywriting/1. Introduction to copywriting.mp4 53.6 MB
  • 1. Intro to copywriting/1. Introduction to copywriting.vtt 3.6 kB
  • 1. Intro to copywriting/1.1 1.1 Worksheet - Course success plan.pdf.pdf 114.3 kB
  • 1. Intro to copywriting/10. PRACTICE Know your audience.mp4 39.7 MB
  • 1. Intro to copywriting/10. PRACTICE Know your audience.vtt 8.6 kB
  • 1. Intro to copywriting/11. Know your voice and tone.mp4 140.2 MB
  • 1. Intro to copywriting/11. Know your voice and tone.vtt 9.2 kB
  • 1. Intro to copywriting/11.1 1.8 Worksheet - Developing your voice and tone.pdf.pdf 36.2 kB
  • 1. Intro to copywriting/11.2 1.8 Handout - Voice and tone.pdf.pdf 434.5 kB
  • 1. Intro to copywriting/12. Know your media.mp4 160.3 MB
  • 1. Intro to copywriting/12. Know your media.vtt 10.7 kB
  • 1. Intro to copywriting/12.1 1.9 Handout - Different types of media and their uses.pdf.pdf 150.7 kB
  • 1. Intro to copywriting/12.2 1.9 Activity - Observe the media outlets of other businesses and how they are most commonly used.pdf.pdf 980.4 kB
  • 1. Intro to copywriting/12.3 1.9 Worksheet - Planning your approach.pdf.pdf 41.1 kB
  • 1. Intro to copywriting/2. What is copywriting.mp4 95.7 MB
  • 1. Intro to copywriting/2. What is copywriting.vtt 6.1 kB
  • 1. Intro to copywriting/2.1 1.2 Handout - List of quotes about copywriting from famous copywriters.pdf.pdf 127.3 kB
  • 1. Intro to copywriting/2.2 1.2 Handout - Definitions and terms.pdf.pdf 223.5 kB
  • 1. Intro to copywriting/2.3 1.2 Activity - Collect some examples of copywriting that you find effective.pdf.pdf 65.7 kB
  • 1. Intro to copywriting/3. Join our community on Slack!.html 1.3 kB
  • 1. Intro to copywriting/3.1 How to join the student Slack group.pdf.pdf 3.6 MB
  • 1. Intro to copywriting/3.2 Link to the Slack group.html 128 Bytes
  • 1. Intro to copywriting/4. Know your product.mp4 197.9 MB
  • 1. Intro to copywriting/4. Know your product.vtt 12.7 kB
  • 1. Intro to copywriting/4.1 1.3 Activity - Analyze advertisements you see or hear for their usage of feature and benefit copy.pdf.pdf 115.3 kB
  • 1. Intro to copywriting/4.2 1.3 Worksheet - Finding your product's benefit.pdf.pdf 55.6 kB
  • 1. Intro to copywriting/4.3 1.3 Handout - Differences between a feature and a benefit.pdf.pdf 171.1 kB
  • 1. Intro to copywriting/5. PRACTICE Know your product.mp4 67.1 MB
  • 1. Intro to copywriting/5. PRACTICE Know your product.vtt 5.1 kB
  • 1. Intro to copywriting/6. Know your competition.mp4 159.0 MB
  • 1. Intro to copywriting/6. Know your competition.vtt 10.3 kB
  • 1. Intro to copywriting/6.1 1.4 Handout - John Carlton's 3 step approach to developing your USP & USP basics.pdf.pdf 51.6 kB
  • 1. Intro to copywriting/6.2 1.4 Worksheet - USP development worksheet.pdf.pdf 35.5 kB
  • 1. Intro to copywriting/7. Competitive copywriting.mp4 176.4 MB
  • 1. Intro to copywriting/7. Competitive copywriting.vtt 11.2 kB
  • 1. Intro to copywriting/7.1 1.5 Handout - Getting competitive.pdf.pdf 217.6 kB
  • 1. Intro to copywriting/7.2 1.5 Case study - Mercedes-Benz vs. Jaguar.pdf.pdf 640.6 kB
  • 1. Intro to copywriting/8. Case study Volkswagen.mp4 152.0 MB
  • 1. Intro to copywriting/8. Case study Volkswagen.vtt 9.5 kB
  • 1. Intro to copywriting/8.1 1.6 Activity - Volkswagen case study analysis.pdf.pdf 76.1 kB
  • 1. Intro to copywriting/9. Know your audience.mp4 201.0 MB
  • 1. Intro to copywriting/9. Know your audience.vtt 13.1 kB
  • 1. Intro to copywriting/9.1 1.7 Worksheet - Getting to know your audience.pdf.pdf 39.8 kB
  • 1. Intro to copywriting/9.2 1.7 Handout - Explanation of demographics and how to obtain them.pdf.pdf 64.1 kB
  • 2. Crafting your copy/1. Intro to crafting your copy.mp4 12.6 MB
  • 2. Crafting your copy/1. Intro to crafting your copy.vtt 2.3 kB
  • 2. Crafting your copy/10. Don't get sued (plagiarism edition).mp4 110.9 MB
  • 2. Crafting your copy/10. Don't get sued (plagiarism edition).vtt 7.8 kB
  • 2. Crafting your copy/10.1 2.9 Handout - Avoiding plagiarism.pdf.pdf 384.0 kB
  • 2. Crafting your copy/10.2 2.9 Case Study - Sample legal case of plagiarism and its consequences.pdf.pdf 175.0 kB
  • 2. Crafting your copy/10.3 2.9 Handout - Types of plagiarism.pdf.pdf 192.1 kB
  • 2. Crafting your copy/11. Don't get sued part (legal edition).mp4 68.0 MB
  • 2. Crafting your copy/11. Don't get sued part (legal edition).vtt 10.6 kB
  • 2. Crafting your copy/12. Avoid common mistakes.mp4 181.7 MB
  • 2. Crafting your copy/12. Avoid common mistakes.vtt 12.7 kB
  • 2. Crafting your copy/12.1 2.10 Handout - Types of common mistakes.pdf.pdf 413.7 kB
  • 2. Crafting your copy/12.2 2.10 Handout - Resources to help correct and avoid mistakes.pdf.pdf 2.9 MB
  • 2. Crafting your copy/12.3 2.10 Worksheet - Correcting common mistakes found in sample copy.pdf.pdf 499.7 kB
  • 2. Crafting your copy/13. PRACTICE Crafting your copy.mp4 52.4 MB
  • 2. Crafting your copy/13. PRACTICE Crafting your copy.vtt 9.0 kB
  • 2. Crafting your copy/2. The art of persuasion.mp4 171.4 MB
  • 2. Crafting your copy/2. The art of persuasion.vtt 12.6 kB
  • 2. Crafting your copy/2.1 2.2 Handout - Concepts to remember.pdf.pdf 67.1 kB
  • 2. Crafting your copy/2.2 2.2 Worksheet - Rewrite sample copy to be more confident.pdf.pdf 42.8 kB
  • 2. Crafting your copy/2.3 2.2 Case study - Old Spice print ads.pdf.pdf 2.4 MB
  • 2. Crafting your copy/2.4 2.2 Worksheet - Finding your authority.pdf.pdf 80.8 kB
  • 2. Crafting your copy/3. How to use power words.mp4 148.8 MB
  • 2. Crafting your copy/3. How to use power words.vtt 9.5 kB
  • 2. Crafting your copy/3.1 2.3 Worksheet - Rewrite sample copy to better use power words.pdf.pdf 150.5 kB
  • 2. Crafting your copy/3.2 2.3 Handout - Power words and phrases.pdf.pdf 215.9 kB
  • 2. Crafting your copy/4. Structure and technique.mp4 180.1 MB
  • 2. Crafting your copy/4. Structure and technique.vtt 12.1 kB
  • 2. Crafting your copy/4.1 2.4 Handout - “Infomercial” structure.pdf.pdf 195.6 kB
  • 2. Crafting your copy/4.2 2.4 Worksheet - Using the 3 step structure.pdf.pdf 39.8 kB
  • 2. Crafting your copy/5. How to stir emotion.mp4 204.3 MB
  • 2. Crafting your copy/5. How to stir emotion.vtt 13.2 kB
  • 2. Crafting your copy/5.1 2.5 Worksheet - Review sample copy and determine if emotion was used effectively and how.pdf.pdf 294.2 kB
  • 2. Crafting your copy/5.2 2.5 Handout - Commonly used emotions in persuasive copy.pdf.pdf 272.0 kB
  • 2. Crafting your copy/5.3 2.5 Case Study - Find good examples of effective emotional appeals in a campaign and discuss.pdf.pdf 254.1 kB
  • 2. Crafting your copy/6. Writer's block.mp4 222.0 MB
  • 2. Crafting your copy/6. Writer's block.vtt 15.0 kB
  • 2. Crafting your copy/6.1 2.6 Activity - Good practices to prevent writer's block (habits to adopt).pdf.pdf 601.4 kB
  • 2. Crafting your copy/6.2 2.6 Worksheet - Beating writer's block (Jumpstart the writing process).pdf.pdf 327.7 kB
  • 2. Crafting your copy/6.3 2.6 Handout - Writer's block - tools, links, and tips.pdf.pdf 282.5 kB
  • 2. Crafting your copy/7. How to write simply.mp4 182.6 MB
  • 2. Crafting your copy/7. How to write simply.vtt 12.6 kB
  • 2. Crafting your copy/7.1 2.7 Activity - Find copy that could be simplified and find the excess.pdf.pdf 92.5 kB
  • 2. Crafting your copy/7.2 2.7 Worksheet - Planning your writing.pdf.pdf 315.8 kB
  • 2. Crafting your copy/7.3 2.7 Worksheet - Simplify sample copy.pdf.pdf 228.2 kB
  • 2. Crafting your copy/8. PRACTICE Writing simply.mp4 49.1 MB
  • 2. Crafting your copy/8. PRACTICE Writing simply.vtt 11.4 kB
  • 2. Crafting your copy/9. Copywriting styles.mp4 232.5 MB
  • 2. Crafting your copy/9. Copywriting styles.vtt 14.9 kB
  • 2. Crafting your copy/9.1 2.8 Handout - Copywriting styles breakdown.pdf.pdf 143.2 kB
  • 2. Crafting your copy/9.2 2.8 Worksheet - Flow chart - what style works for your needs.pdf.pdf 331.2 kB
  • 2. Crafting your copy/9.3 2.8 Activity - Practice communicating successfully in different styles.pdf.pdf 420.5 kB
  • 3. Copywriting formulas/1. Storytelling The Hero's Journey.mp4 200.6 MB
  • 3. Copywriting formulas/1. Storytelling The Hero's Journey.vtt 13.0 kB
  • 3. Copywriting formulas/1.1 3.1 Handout - Using the Power of Storytelling.pdf.pdf 1.1 MB
  • 3. Copywriting formulas/1.2 3.1 Handout - Dale Carnegie's 3 Part Magic Formula vs Pay It Forward Formula.pdf.pdf 10.0 MB
  • 3. Copywriting formulas/2. Storytelling More storytelling.mp4 66.6 MB
  • 3. Copywriting formulas/2. Storytelling More storytelling.vtt 11.5 kB
  • 3. Copywriting formulas/3. Persuasive formulas.mp4 127.5 MB
  • 3. Copywriting formulas/3. Persuasive formulas.vtt 9.8 kB
  • 3. Copywriting formulas/3.1 3.2 Activity - Using the “So what” Test.pdf.pdf 1.5 MB
  • 3. Copywriting formulas/3.2 3.2 Handout - Persuasive Formulas.pdf.pdf 1.1 MB
  • 3. Copywriting formulas/3.3 3.2 Worksheet - Using the 1-2-3-4 Formula.pdf.pdf 6.3 MB
  • 3. Copywriting formulas/4. Copywriting formulas AIDA and more.mp4 234.9 MB
  • 3. Copywriting formulas/4. Copywriting formulas AIDA and more.vtt 16.4 kB
  • 3. Copywriting formulas/4.1 3.3 Handout - Before After Bridge and UPWORDS Explained.pdf.pdf 797.6 kB
  • 3. Copywriting formulas/4.2 3.3 Worksheet - Using the ACCA and PPPP Formulas.pdf.pdf 10.1 MB
  • 3. Copywriting formulas/4.3 3.3 Handout - AIDA, ACCA, and PPPP Formulas.pdf.pdf 9.8 MB
  • 3. Copywriting formulas/4.4 3.3 Worksheet - Using the AIDA Formula.pdf.pdf 10.0 MB
  • 3. Copywriting formulas/5. PRACTICE Copywriting formulas.mp4 48.2 MB
  • 3. Copywriting formulas/5. PRACTICE Copywriting formulas.vtt 11.1 kB
  • 4. Copywriting for B2B vs B2C/1. Intro to copywriting for B2B vs B2C.mp4 15.8 MB
  • 4. Copywriting for B2B vs B2C/1. Intro to copywriting for B2B vs B2C.vtt 2.8 kB
  • 4. Copywriting for B2B vs B2C/2. Differences between B2B and B2C.mp4 127.5 MB
  • 4. Copywriting for B2B vs B2C/2. Differences between B2B and B2C.vtt 8.4 kB
  • 4. Copywriting for B2B vs B2C/2.1 4.2 Handout - Differences between B2B and B2C.pdf.pdf 10.3 MB
  • 4. Copywriting for B2B vs B2C/3. B2B Copywriting Best Practices.mp4 37.7 MB
  • 4. Copywriting for B2B vs B2C/3. B2B Copywriting Best Practices.vtt 8.0 kB
  • 4. Copywriting for B2B vs B2C/4. Case Study Zendesk.mp4 209.0 MB
  • 4. Copywriting for B2B vs B2C/4. Case Study Zendesk.vtt 14.2 kB
  • 4. Copywriting for B2B vs B2C/4.1 4.4 Case Study - Zendesk.pdf.pdf 601.4 kB
  • 5. Creating great headlines/1. Intro to creating headlines.mp4 18.9 MB
  • 5. Creating great headlines/1. Intro to creating headlines.vtt 3.5 kB
  • 5. Creating great headlines/2. How and why headlines work.mp4 161.4 MB
  • 5. Creating great headlines/2. How and why headlines work.vtt 11.4 kB
  • 5. Creating great headlines/2.1 5.2 Worksheet - Making bad headlines better.pdf.pdf 383.0 kB
  • 5. Creating great headlines/2.2 5.2 Handout - Headline Goals, Qualities of Good Headlines.pdf.pdf 5.0 MB
  • 5. Creating great headlines/3. Modern formulas for headlines.mp4 212.2 MB
  • 5. Creating great headlines/3. Modern formulas for headlines.vtt 16.5 kB
  • 5. Creating great headlines/3.1 5.3 Handout - Overview of Modern Headline Formulas.pdf.pdf 3.6 MB
  • 5. Creating great headlines/4. PRACTICE Modern formulas for headlines.mp4 36.8 MB
  • 5. Creating great headlines/4. PRACTICE Modern formulas for headlines.vtt 8.0 kB
  • 5. Creating great headlines/5. How to test headlines and why.mp4 186.5 MB
  • 5. Creating great headlines/5. How to test headlines and why.vtt 12.7 kB
  • 5. Creating great headlines/5.1 5.4 Case Study - Failed Headline Example.pdf.pdf 432.6 kB
  • 5. Creating great headlines/5.2 5.4 Handout - Testing breakdown, links to handy resources.pdf.pdf 3.9 MB
  • 5. Creating great headlines/6. Supporting headlines with leads.mp4 176.7 MB
  • 5. Creating great headlines/6. Supporting headlines with leads.vtt 12.1 kB
  • 5. Creating great headlines/6.1 5.5 Activity - Writing leads for strong headlines.pdf.pdf 334.4 kB
  • 5. Creating great headlines/7. Creating readable headlines.mp4 135.9 MB
  • 5. Creating great headlines/7. Creating readable headlines.vtt 10.4 kB
  • 5. Creating great headlines/7.1 5.6 Worksheet - Rewriting Headlines.pdf.pdf 1.1 MB
  • 5. Creating great headlines/7.2 5.6 Handout - Qualities of readable headlines.pdf.pdf 677.7 kB
  • 5. Creating great headlines/8. Twitter headlines.mp4 172.8 MB
  • 5. Creating great headlines/8. Twitter headlines.vtt 11.7 kB
  • 5. Creating great headlines/8.1 5.7 Handout - Fundamentals of good Twitter headlines, 4 U's.pdf.pdf 4.1 MB
  • 5. Creating great headlines/8.2 5.7 Activity - Collect examples of excellent Twitter headlines for swipe file.pdf.pdf 1.1 MB
  • 6. Copywriting for landing pages and CTAs/1. Intro to copywriting for landing pages.mp4 14.0 MB
  • 6. Copywriting for landing pages and CTAs/1. Intro to copywriting for landing pages.vtt 2.3 kB
  • 6. Copywriting for landing pages and CTAs/2. Landing page basics and structure.mp4 179.7 MB
  • 6. Copywriting for landing pages and CTAs/2. Landing page basics and structure.vtt 12.1 kB
  • 6. Copywriting for landing pages and CTAs/2.1 6.2 Handout - Landing page structure and common goals.pdf.pdf 2.1 MB
  • 6. Copywriting for landing pages and CTAs/3. PRACTICE Planning your landing page.mp4 24.9 MB
  • 6. Copywriting for landing pages and CTAs/3. PRACTICE Planning your landing page.vtt 7.5 kB
  • 6. Copywriting for landing pages and CTAs/4. Landing page copy styles and themes.mp4 198.5 MB
  • 6. Copywriting for landing pages and CTAs/4. Landing page copy styles and themes.vtt 13.6 kB
  • 6. Copywriting for landing pages and CTAs/4.1 6.2 Worksheet - Implementing Landing Page Themes.pdf.pdf 231.4 kB
  • 6. Copywriting for landing pages and CTAs/5. Writing copy for landing pages.mp4 151.2 MB
  • 6. Copywriting for landing pages and CTAs/5. Writing copy for landing pages.vtt 11.7 kB
  • 6. Copywriting for landing pages and CTAs/5.1 6.5 Worksheet - Improving landing page copy.pdf.pdf 6.1 MB
  • 6. Copywriting for landing pages and CTAs/5.2 6.5 Handout - Writing effective copy for landing pages.pdf.pdf 3.1 MB
  • 6. Copywriting for landing pages and CTAs/6. CTAs.mp4 155.6 MB
  • 6. Copywriting for landing pages and CTAs/6. CTAs.vtt 9.8 kB
  • 6. Copywriting for landing pages and CTAs/6.1 6.6 Activity - Creating calls to action.pdf.pdf 1.0 MB
  • 6. Copywriting for landing pages and CTAs/6.2 6.6 Handout - Best Practices for Calls to Action.pdf.pdf 2.7 MB
  • 6. Copywriting for landing pages and CTAs/7. Case study Shipt.mp4 112.0 MB
  • 6. Copywriting for landing pages and CTAs/7. Case study Shipt.vtt 9.5 kB
  • 6. Copywriting for landing pages and CTAs/7.1 6.7 Case Study - Shipt.pdf.pdf 3.7 MB
  • 7. Copywriting for email/1. Intro to email copywriting.mp4 19.3 MB
  • 7. Copywriting for email/1. Intro to email copywriting.vtt 2.9 kB
  • 7. Copywriting for email/2. Product announcements and promotional emails.mp4 141.7 MB
  • 7. Copywriting for email/2. Product announcements and promotional emails.vtt 9.4 kB
  • 7. Copywriting for email/3. PRACTICE Email types - announcements & promos.mp4 26.0 MB
  • 7. Copywriting for email/3. PRACTICE Email types - announcements & promos.vtt 6.0 kB
  • 7. Copywriting for email/3.1 7.4 PRACTICE - Email types - Announcements and Promos.pdf.pdf 391.5 kB
  • 7. Copywriting for email/4. Newsletters and Transactional Emails.mp4 151.6 MB
  • 7. Copywriting for email/4. Newsletters and Transactional Emails.vtt 10.6 kB
  • 7. Copywriting for email/5. Email copy best practices.mp4 104.2 MB
  • 7. Copywriting for email/5. Email copy best practices.vtt 7.7 kB
  • 7. Copywriting for email/6. Subject lines.mp4 145.3 MB
  • 7. Copywriting for email/6. Subject lines.vtt 10.3 kB
  • 7. Copywriting for email/6.1 7.6 Handout - Subject Line Best Practices.pdf.pdf 261.3 kB
  • 7. Copywriting for email/7. Writing letters and brand messages.mp4 139.6 MB
  • 7. Copywriting for email/7. Writing letters and brand messages.vtt 10.3 kB
  • 7. Copywriting for email/8. Case study Physician Associates Survey.mp4 103.7 MB
  • 7. Copywriting for email/8. Case study Physician Associates Survey.vtt 8.6 kB
  • 7. Copywriting for email/8.1 7.8 Case study - Physician Associates Survey.pdf.pdf 6.9 MB
  • 8. Copywriting for social media/1. Intro to social media copywriting.mp4 23.1 MB
  • 8. Copywriting for social media/1. Intro to social media copywriting.vtt 4.4 kB
  • 8. Copywriting for social media/2. Social media platform differences.mp4 141.4 MB
  • 8. Copywriting for social media/2. Social media platform differences.vtt 11.0 kB
  • 8. Copywriting for social media/2.1 8.2 Handout - Social Media Platform Differences.pdf.pdf 10.2 MB
  • 8. Copywriting for social media/3. PRACTICE Social media platform differences.mp4 25.0 MB
  • 8. Copywriting for social media/3. PRACTICE Social media platform differences.vtt 5.8 kB
  • 8. Copywriting for social media/4. Writing profiles for social media.mp4 104.9 MB
  • 8. Copywriting for social media/4. Writing profiles for social media.vtt 8.6 kB
  • 8. Copywriting for social media/4.1 8.4 Activity - Practice writing social profiles.pdf.pdf 8.4 MB
  • 8. Copywriting for social media/4.2 8.4 Handout - Writing Social Media Profiles.pdf.pdf 2.8 MB
  • 8. Copywriting for social media/5. Headline and copy best practices.mp4 148.8 MB
  • 8. Copywriting for social media/5. Headline and copy best practices.vtt 11.9 kB
  • 8. Copywriting for social media/5.1 8.5 Worksheet - Creating Effective Headlines and Copy for Social Media.pdf.pdf 267.0 kB
  • 8. Copywriting for social media/6. Copywriting for Facebook.mp4 157.6 MB
  • 8. Copywriting for social media/6. Copywriting for Facebook.vtt 12.5 kB
  • 8. Copywriting for social media/6.1 8.6 Handout - Copywriting for Facebook.pdf.pdf 1.4 MB
  • 8. Copywriting for social media/6.2 8.6 Worksheet - Writing Effective Copy for Facebook.pdf.pdf 618.3 kB
  • 8. Copywriting for social media/7. Copywriting for LinkedIn.mp4 108.7 MB
  • 8. Copywriting for social media/7. Copywriting for LinkedIn.vtt 8.4 kB
  • 8. Copywriting for social media/7.1 8.7 Worksheet - Optimizing LinkedIn Profile Copy.pdf.pdf 1.6 MB
  • 8. Copywriting for social media/8. Case study iostudio.mp4 101.3 MB
  • 8. Copywriting for social media/8. Case study iostudio.vtt 8.7 kB
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